Product development is complex, with a myriad of questions involved as you proceed from one stage to the next. MRSI specializes in product development research and we strive to make the process easier by providing not only the research tools, but also the guidance necessary to get you actionable answers from beginning to end.

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Step One: Market Understanding
We help you answer these questions:
Why do consumers buy the products they do?
How do consumers use these products?
Are there any crucial unment consumer needs?
What are the most important market segments for my product?
What are the characteristics of my target market?
How do consumers view my competitors and how do I compare?
Using these tools:
Qualitative Research	Consumer Needs Assessment
Attitude & Usage Studies	Segmentation Analysis
Brand Positioning Research	Market Dynamics Research
Purchase Driver Analysis

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Step Two: Concept Development
We help you answer these questions:
How can I generate unique new product ideas?
How do I successfully expand my product line?
Which of these ideas are the most promising?
Do I have the essentials of a winning concept?
How can my new product concept be improved?
Does it appear that consumers will buy my product?
Using these tools:
Brainstorming & Concept Screening	Concept & Product Performance
Concept Refinement	Volumetric Forecasting
Concept Evaluation

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Step Three: Product Development
We help you answer these questions:
How well does my new product perform?
How does my product compare to competitive products?
What versions should I offer?
What price should I charge to best achieve my goals?
What competitive claims can I make?
How much of my new product can I expect to sell?
Using these tools:
Spot & Sensory Testing	Pricing Research
Product Testing	Line Optimization
Packaging Research	Claim Substantiation
Trade-Off Analysis

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Step Four: Product Management
We help you answer these questions:
How aware are consumers about my product and its benefits?
How do they position it within the product category?
How are consumers using my product?
What marketing mix approaches are most effective?
How can I most effectively preclude competitive in-roads?
Are the category dynamics changing and how should I address that?
Using these tools:
Qualitative Research	Tracking Research
Point-of-Purchase Research	Customer Satisfaction
Market Assessment	Promotion Effectiveness

MRSI helps clients across industries such as consumer products, restaurants, retail, financial services, and healthcare and pharmaceuticals make the best business decisions throughout the product development process.

Why MRSI? Clients tell us it's our comprehensive capabilities, proactive client service, and ability to consistently provide accurate, actionable results that set us apart. If you've used our services before then you know you can count on us to deliver the same quality results throughout your entire product development process. If you're new to MRSI consider this: Since 1973, we've delivered on our promises. That fact is best reflected in our clients' loyalty, with long-term partnerships dating back to our founding and referrals from satisfied clients generating the majority of our new business.

Find out more about how MRSI's product development research expertise can help your business today! Call 513-579-1555 or use our online form to quickly request additional product development information.

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