Make them want to buy. That's
the goal of a winning concept. To achieve this goal,
a concept must be easily understood, fulfill a key consumer
need, and make believable promises. MRSI's ConSelectSM
online concept testing solution can help you determine
if your concepts have those winning characteristcs.
Concept testing is a crucial part
of the product development process. The concept must
answer the all-important "What's in it for me?" question
for the consumer. And, do so in a way that will create
consumer excitement and motivates trial, the crucial
first step towards lasting product success.
That's a tall order, one not to be
taken lightly, particularly without the insight of sound
marketing research. As you know, moving forward to the
product testing phase without a solid concept from which
to build is a huge risk.
As part of MRSI's collection
of product development research services,
ConSelect can help you minimize that risk. Our experienced
researchers will partner with you to design
an online concept testing program using ConSelect that
makes identifying and optimizing those winning concepts
easier than ever.
Check
out a demo of a ConSelect concept testing survey now!
ConSelect Concept Testing Applications
MRSI's ConSelect online concept testing can help you
determine:
- Category and brand usage
- Brand purchased most often
- Purchase intent
- Likes and dislikes
- Number of units per purchase
- Frequency of purchase
- Overall liking
- Value rating
- Uniqueness rating
- Fit of brand name
- Variety/size substitution
- Believability rating
- Agreement ratings
- Stores where expect to find product
- Expected product location in store
- Stores shopped
- Percent grocery spend by type store
- Concept ratings
- Demographics
Check
out a demo of a ConSelect concept testing survey now!
Concept Testing Experience
Since 1973, MRSI's conprehensive capabilities, proactive
client service, and accurate, actionable results have
helped industry leaders drive their businesses forward.
As a leader in concept test design, we test 100's of
concepts each year across product categories including:
- Candy
- Beverages
- Pasta sauce
- Condiments
- Frozen foods
- Refrigerated meats
- Sweeteners
- Baby products
- Shampoos
- Conditioners
- Hair care
- Deodorants
- Lotions
- Skin care
- Sunscreen
- Household cleaning
- Clothing
- Intimate apparel
- Fast food
- Prescription drugs
- Over-the-counter drugs
- Cable and internet services
- Electric services
- Convenience stores
- Financial services
And, as a full-service research firm
we have the capability to conduct all research design
and analytics for your project in-house for maximum
security and flexibility.
Check
out a demo of a ConSelect concept testing survey now!
Online Research Expertise
Our primary mode of data collection for ConSelect is
to test each concept online using our Online
iN-Site interviewing technology. MRSI has
extensive online
research experience.
In fact, we've completed over one
million online surveys for over 1,500 studies in the
past few years. What's more, we've helped many of our
long-standing concept testing clients transition from
traditional methods such as mall intercept to online
concept testing for its cost savings and faster results.
Check out the options our iResearch®
online research technology and technical expertise
offer for your online concept testing needs.
Online Concept Testing Versus Traditional
Concept Testing
ConSelect online concept testing has advantages versus
traditional concept testing methods, giving you more
bang for your valued research dollar.
- Lower Price - Online data collection means lower
costs per qualified respondent
- Faster Results - Surveys available 24/7 and results
monitored as they come in
MRSI's Online Concept Testing Process
MRSI typically recruits a representative sample of category
users that is large enough to achieve 200 evaluations
of each concept. The consumers are invited to participate
in an online survey available 24/7.
Through ConSelect's primarily monadic
testing technique, consumers are asked to evaluate each
concept on measures such as:
- Purchase intent
- Likes and dislikes
- Expected purchase frequency
ConSelect's highly repeatable standardized
process means each concept is tested in exactly the
same way every time. Plus, with immediate online access
to key study results, ConSelect makes identifying and
optimizing winning concepts easier than ever.
Check
out a demo of a ConSelect concept testing survey now!
Additional Concept Testing Options
from MRSI
ConSelect has the flexibility to accommodate your differing
research needs. If monadic, online concept testing is
not appropriate, we can also conduct:
- Paired-comparison concept tests
- Sequential monadic concept tests
- Protomonadic concept tests
And, if online recruiting is not appropriate
for your concepts, recruiting can also be done via:
Why MRSI?
If you've used our services before during other phases
of product development, then you know you can count
on us to deliver the same quality results throughout
your entire product
development process. If you're new to MRSI,
consider this: Since 1973, we delivered on our promises.
That fact is best reflected in our clients' loyalty,
with long-term partnerships dating back to our founding
and referrals from satisfied clients generating the
majority of our new business.
Find out More about ConSelect Online
Concept Testing
To learn how ConSelect can help you identify, and
optimize your winning concepts, contact us at 513-579-1555
or use our online form to quickly request
additional ConSelect information today, before
your competitors do!
Check
out a demo of a ConSelect concept testing survey now!
For information on MRSI's online
concept screening solution, ConScanSM,
click
here!
