Generating Ideas. That's the purpose of the concept
ideation phase. Once you've identified consumer needs,
it's time to brainstorm solutions you can offer. In this
phase, it's not uncommon to generate as many as 20-50
ideas which could be combined, refined, and turned into
testable concepts.
As part of MRSI's collection
of product development research services,
ConScanSM online concept
screening solution can screen those ideas faster and
cheaper than traditional methods so you can move forward
and test only the ideas that offer the most potential.
Concept Screening Experience
Since 1973, MRSI's comprehensive capabilities, proactive
client service, and accurate, actionable results have
helped industry leaders drive their businesses forward.
As a leader in concept screening design, we screen 100's
of potential concepts each year across product categories
including:
- Candy
- Beverages
- Pasta sauce
- Condiments
- Frozen foods
- Refrigerated meats
- Sweeteners
- Baby products
- Shampoos
- Conditioners
- Hair care
- Deodorants
- Lotions
- Skin care
- Sunscreen
- Household cleaning
- Clothing
- Intimate apparel
- Fast food
- Prescription drugs
- Over-the-counter drugs
- Cable and Internet services
- Electric services
- Convenience stores
- Financial services
And, as a full-service research firm
we have the capability to conduct all research design
and analytics for your project in-house for maximum
security and flexibility.
Online Research Expertise
Our primary mode of data collection for ConScan is to
screen concepts online using our Online
iN-Site interviewing technology. MRSI has
extensive online
research experience.
In fact, we've completed over one
million online surveys for over 1,500 studies in the
past few years. What's more, we've helped many of our
long-standing concept screening clients transition from
traditional methods such as mall intercept to online
concept screening for its cost savings and faster results.
Check out the options our iResearch®
online research technology and technical expertise
offer for your online concept screening needs.
MRSI's Online Concept Screening
Process
At this stage, concepts are brief, usually three to
four sentences with a visual and a price. MRSI typically
recruits a representative sample of category users that
is large enough to achieve 150 evaluations of each concept.
The consumers are invited to participate in an online
survey available 24/7.
Through ConScan's sequential monadic
screening technique, typically up to five concepts can
be evaluated per respondent on measures such as:
- Purchase intent
- Uniqueness
- Believability
ConSelect's highly repeatable standardized
process means each concept is tested in exactly the
same way every time.
Why ConScan?
- Lower Price - Online data collection means lower
costs per qualified respondent and sequential monadic
design is more efficient than pure monadic.
- Flexibility - Can accommodate up to 10 concepts
and recruitment options include online, mall,
central
location and in-store.
- Fully Balanced Design - Pre-programmed experimental
design technique prevents concept order bias and maintains
balanced research design.
- Faster Results - Surveys available 24/7 and immediate
access to key study results.
With ConScan, identifying the ideas
that strike a chord with consumers is easier than ever!
Why MRSI?
If you've used our services before during other phases
of product development, then you know you can count
on us to deliver the same quality results throughout
your entire product
development process. If you're new to MRSI,
consider this: Since 1973, we delivered on our promises.
That fact is best reflected in our clients' loyalty,
with long-term partnerships dating back to our founding
and referrals from satisfied clients generating the
majority of our new business.
Find out More about ConScan Online
Concept Screening
To learn how ConScan can help you screen to find the
concepts with the most potential, contact us at 513-579-1555
or use our online form to quickly request
additional ConScan information today, before
your competitors do!
For information on MRSI's online
concept testing solution, ConSelectSM,
click
here!
